It was around 2008 when I experienced the “entrepreneurial seizure” Michel Gerber talks about in the E-Myth. I found “my calling” teaching hot yoga. It came naturally to me, as did the role of the studio’s first assistant manager.
All the peace, all the sweat, all the smiles and thank yous and, oh yeah, my body and mind had reached prime time.
Cut to months before opening my own studio and I’m advised to build my mailing list. Why? Seems so obvious now, but I was wearing the weight of this new world on my shoulders, my tunnel vision was real.
Email marketing was a the bottom of a list that was hidden under a stack of bills, contracts, tax forms and every other not-so-sexy sheet of paper that shows up when you own a business.
Still, I built the list. I sent the emails.
I had a few offers of support in writing my newsletters, but I was way too overwhelmed to know how to accept such a thing.
Then, I woke up. I actually loved writing to my list, when I felt confident about it. The yoga teacher in me felt a shift in how to share this gift from the universe. Using words to remind people of how powerful they are (on the yoga mat) is something I’ve always done impeccably well. Now I do this off the mat and in the inbox.
My biggest regret as a business owner in my past life… I didn’t invest in copywriting.